SALMON, ID, February 25, 2010 - In Central, Idaho, less than 125 miles from Boise, is a wilderness river that National Geographic has called the third best whitewater rafting river in the world. Of the ten rivers they list in the book Journeys of a Lifetime, the Middle Fork of the Salmon is the only one that doesn’t require travel gymnastics to get to or a passport for U.S. citizens.A passage from Journeys of a Lifetime reads: “This is one of the world’s most popular whitewater rivers, with everything to offer you—rapids up to Class IV and glorious alpine and forest scenery as it flows through America’s largest roadless wilderness area outside Alaska. Wildlife can include the enchanting sight of a mother bear swimming across the river with her cubs.”
It is those attractions and more, the natural hot springs, world class fly fishing, spectacular hikes, that first lure vacationers from around the world to the Middle Fork. But it is the Middle Fork guides and outfitters, a few of whom are famous for providing exceptional customer service, deluxe camping, acclaimed cuisine and friendly access to this wilderness, that brings them back.
Standards are high on the Middle Fork where 25 outfitters offer trips. Some have achieved levels of service that exceed what you would expect at most vacation resorts and they serve meals that rival famous restaurants. These outfits have adopted the term Brigade Service to define what they do.
Sheila Mills and her husband Dave run Rocky Mountain River Tours. Sheila is the author of four best selling Dutch oven cookbooks that are reflected in the company’s dedication to serving outstanding food. “When we took a look at what Brigade Service was about we concluded it was paying attention to all the little details that go into providing a great vacation and making sure guests had the best possible Middle Fork experience.”
Brigade-Style service is defined by these outfitters as striving to deliver a memorable and exhilarating wilderness vacation experience that features exceptional customer service, acclaimed meals, gracious and welcoming guides, and a desire to introduce guests to the secrets of the Northern Rockies of Idaho. Trips feature a 4-1 guest to guide ratio with interpretive talks, fly-fishing, geology hikes, and provocative campfire conversations.
The Brigade Companies consist of four, long time Middle Fork outfitters who have joined together to promote their trips and the concept of Brigade Service. Outfitter Bob Volpert who operates Idaho River Journeys, one of the Brigade Four, said, “The idea was to unite a select group of outfitters that ran high quality trips and had similar service standards. We share this commitment and feel confident about recommending each other’s trips.” The other two Brigade Outfitters are Hughes River Expeditions and Solitude River Trips.
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For further information or to arrange a media trip, contact Bob Volpert at 1-888-997-8399 or by email at bob@IdahoRiverJourneys.com
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